Volume 22, Issue 4 (3-2025)
sjsph 2025, 22(4): 407-426 |
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Davoodzadeh S K, Moosavi S J, Emami F, Borjalilu S. Designing a Model for the Effectiveness of Media in the Development of Home-Based Sports during Pandemics. sjsph 2025; 22 (4) :407-426
URL: http://sjsph.tums.ac.ir/article-1-6375-en.html
URL: http://sjsph.tums.ac.ir/article-1-6375-en.html
1- Ph.D. Student, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran, Ph.D. Student, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran
2- Ph.D. Associate Professor, Department of Physical Education and Sports Sciences, QaS.C., Islamic Azad University, Qaemshahar, Iran ,moosavi.s.j@gmail.com
3- Ph.D. Assistant Professor, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran, Ph.D. Assistant Professor, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran
4- Ph.D. Assistant Professor, Department of Psychology, Shahid Beheshti University, Tehran, Iran, Ph.D. Assistant Professor, Department of Psychology, Shahid Beheshti University, Tehran, Iran
2- Ph.D. Associate Professor, Department of Physical Education and Sports Sciences, QaS.C., Islamic Azad University, Qaemshahar, Iran ,
3- Ph.D. Assistant Professor, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran, Ph.D. Assistant Professor, Department of Sports Management, Am.C., Islamic Azad University, Amol, Iran
4- Ph.D. Assistant Professor, Department of Psychology, Shahid Beheshti University, Tehran, Iran, Ph.D. Assistant Professor, Department of Psychology, Shahid Beheshti University, Tehran, Iran
Abstract: (1320 Views)
Background and Aim: This study aimed to design a qualitative model of the role of media in the development of home-based sports during the COVID-19 pandemic.
Materials and Methods: This was an interpretivism research with a qualitative approach (Grounded theory). Data were collected through semi-structured interviews with 15 experts in sports sciences and media selected purposefully using the snowball technique. The interviews were analyzed both textually and aurally using the MAXQDA 2024 software. To ensure research validity, expert knowledge of the participants and external review of the coding by two specialists in physical education were used. The inter-coder reliability was assessed using recoding reliability, resulting in a coefficient of 0.82.
Results: Analysis of the interviews yielded 405 meaningful units, ultimately categorized into 32 final codes which were identified into five main dimensions based on the systematic paradigm of Strauss and Corbin and in line with the design of the model, including causal conditions (infrastructural limitations, sociocultural impacts), contextual factors (media coordination with sports institutions), intervening factors (technical challenges in content production), strategies (digital interaction, platform development), and consequences (engagement in online exercise, media economic sustainability). The findings of the qualitative model showed that the expansion of digital media and shifts in the audience behavior played a central role in the development of home-based sports.
Conclusion: Developing home-based sports requires purposeful investments in digital platforms, contents tailored to the audience needs, and leveraging digital data and analytics. In addition, the media must also strengthen their collaborations with sports institutions and revise their strategic approaches, considering the current technical challenges and economic constraints.
Materials and Methods: This was an interpretivism research with a qualitative approach (Grounded theory). Data were collected through semi-structured interviews with 15 experts in sports sciences and media selected purposefully using the snowball technique. The interviews were analyzed both textually and aurally using the MAXQDA 2024 software. To ensure research validity, expert knowledge of the participants and external review of the coding by two specialists in physical education were used. The inter-coder reliability was assessed using recoding reliability, resulting in a coefficient of 0.82.
Results: Analysis of the interviews yielded 405 meaningful units, ultimately categorized into 32 final codes which were identified into five main dimensions based on the systematic paradigm of Strauss and Corbin and in line with the design of the model, including causal conditions (infrastructural limitations, sociocultural impacts), contextual factors (media coordination with sports institutions), intervening factors (technical challenges in content production), strategies (digital interaction, platform development), and consequences (engagement in online exercise, media economic sustainability). The findings of the qualitative model showed that the expansion of digital media and shifts in the audience behavior played a central role in the development of home-based sports.
Conclusion: Developing home-based sports requires purposeful investments in digital platforms, contents tailored to the audience needs, and leveraging digital data and analytics. In addition, the media must also strengthen their collaborations with sports institutions and revise their strategic approaches, considering the current technical challenges and economic constraints.
Type of Study: Research |
Subject:
Public Health
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